Key Tips to Monetize Your Social Media & Calculate Your Digital ROI

Key Tips to Monetize Your Social Media & Calculate Your Digital ROI

On October 23, 2017, we welcomed Rochelle Grayson to the Professional Women’s Network stage. Rochelle, a serial entrepreneur and social media expert, shared her tips and tricks on “Monetizing Your Social Media & Calculating Your Digital ROI”. Missed the event? Here’s Rochelle’s key take-aways: Know the “Who, What, Where, When, Why, & How” of your target audience. The value of your “potential” customers increases as they move through your Sales/Conversion Funnel.  When it comes to social media, the Funnel does not end when your client/customer makes a purchase or takes the desired action — there is added value in customer/client support, loyalty and advocacy. Get your clients/customers to work for you! Create quantitate values / formulas for your Investments, Returns AND RESULTS by asking: What would it cost to achieve the same outcome, IF you had to pay for it? What differences am I seeing in conversation rates (based on my activities)? You can download a copy of Rochelle’s slides, with links to additional resources and information, by clicking HERE. About Rochelle Grayson: Rochelle Grayson, Co-Founder, ArtSites.ca, is a serial entrepreneur and digital media executive with 25+ years of business, technology, and education experience. She has led and launched several digital initiatives, working with a combination of both small and large companies. Rochelle is equally comfortable discussing digital business models, social media and SEO trends, online community building, and internet / mobile technologies. Rochelle is the Industry Chair & Program Advisor for UBC Sauder’s Digital Strategy Certificate Program and Social Media Program and also a Faculty Member at Langara College’s School of Management. She has been nominated  as one of Canada’s Top 100 Most Powerful Women by the...
Event Recap: How to Amplify Your Ask to Get a Better Deal and Your Dream Career

Event Recap: How to Amplify Your Ask to Get a Better Deal and Your Dream Career

We were very excited to have such a great turn out at the PWN’s first meeting of the 2017/18 season. We kicked it off with Carrie Gallant’s dynamic presentation on “How to Amplify Your Ask and Get a Better Deal and Your Dream Career”. The gender pay gap is very real and definitely a hot topic, which is garnering a lot of media attention. I think many women can relate to Carrie’s story about her first dream job – she was so excited to get a job offer that she accepted it without question, including the salary. Carrie thought: “whoo hoo! I get paid to do what I love!” By not negotiating the terms of her employment, Carrie got sucked into the gender pay gap from day one. Carrie’s male co-worker did the same job, and earned more for it; he asked for a higher salary before accepting the offer. Turns out most women don’t negotiate salary, or ask for much less when they do. Many think “I’m sure they’ll notice how great I am at the job, how hard I work, and give me a raise sooner or later.”  Carrie showed us that the monetary gap isn’t just the difference in money at the outset; rather, it builds and compounds over time, becoming a significant an opportunity loss.  Research shows that the lifetime cost of not negotiating your first salary could be as high as half a million dollars, and that’s based on a starting salary of $50,000.  By the way, the karma approach of waiting for a raise is not going to happen – who’s going to...
How To Find “Enough” This Holiday Season

How To Find “Enough” This Holiday Season

Hearing Tracey Theemes speak at a recent PWN event definitely got us thinking about the constant need for more when we  already have enough – we are sure you can relate! With the festive season upon us, we wanted to share a few words and reinforce a key take-away from Tracy’s time with us. My whole perspective on Christmas spending changed dramatically five years ago. Two things happened. The first was when I was in a Toys R Us aisle and witnessed harried parents screaming at their two children for being greedy. As they all pawed and fingered various toy items, the tension between them was so thick, so teetering on violence, that I thought I was going to be ill. As a former child therapist I can tell you those kids would have much preferred hanging out with their parents with a bowl of popcorn and drinking hot cocoa then being yelled at under harsh lights at 8:30 pm, exhausted and long past their energetic limit. The parents, caught in the frenzy of purchasing holiday happiness, were buying stuff they couldn’t really afford and adding more lines to a tapped out visa card. I couldn’t stop thinking about this poor family. At dinner, the very next Sunday, I held a roundtable discussion for the 14 members of my family who were in our gift circle. Using the outline of Gary Chapman’s Five Love Languages, we talked about how we most wanted to receive love. Each one of us reflected and shared our preferences. It was fun… and fascinating! Only two of the 14 had “gifts” as their language. Wow! The rest of us were divided...
Women as a Catalyst to Grow the Economy

Women as a Catalyst to Grow the Economy

  Following up on last year’s sold out event and its report Women as a Catalyst for Growth: A BC Action Plan, the WEB Alliance of Women’s Business Networks (of which the PWN is a member) is excited to bring a second B.C. Economic Forum: Women as a Catalyst for Change to Vancouver on Friday, October 23, 2015. Last year’s event was initially created to grow the economic impact of women in the province and to strategize how the government, businesses and individuals can enhance opportunities for women. Over 400 community leaders attended including Premier Christy Clarke; Kellie Leitch, federal Minister of the Status of Women; Aboriginal chiefs; corporate leaders and entrepreneurs. Developed from last year’s event, the Action Plan makes recommendations to government, industry and individuals including; Challenging businesses to set up talent pipelines and mentorship to champion and encourage women to advance to leadership roles. Challenging businesses to develop and implement policies to support work-life effectiveness policies to balance family needs (such as flexible work schedules or the ability to work from home). Adding business studies to the BC public school system curriculum. Incentivize and promote greater investment in women-owned businesses This year’s event, which will be held at the Fairmont Waterfront Hotel, will be a working forum on how to successfully implement the action plan to promote gender diversity in leadership and throughout the workforce to lead to greater economic growth. The event will feature leaders in the community, including a panel session with Jay Dilley, President, HawkAir; Michelle Orsy, Partner, Deloitte; and Renée Wasyluk, CEO, Troika Group, who will share examples of how their organizations...